The main target of the SALE platform is to handle the end-to-end delivery of advertisements. SALE introduces an easy to use platform to customize and build context aware mobile advertising applications.

The system is flexible and can be easily modified to support large scope of business domains such as travel guidance, restaurants business, tourism, entertainment. Domains can be covered to the level required by the advertising entities to better advertise its services. Furthermore, the system can be easily extended to allow multi-channel Ads.

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